Mike Pace leads the Demand Generation team at SendGrid, which focuses on driving revenue and leads through paid media and website optimizations. With a passion for data and analytics, Mike builds strategic marketing plans that focus on in-depth attribution data and customer behavior to improve results across a range of marketing channels. Over the past few years he has focused on content marketing tactics that play a key role in the customer conversion funnel and work to compliment a wide range of paid media initiatives.
